Sports Technology Companies - Apple Inc. (US) and SAMSUNG (South Korea)
7 Mar, 2025
The Sports technology market is projected to grow from USD 34.25 billion in 2025 and is projected to reach USD 68.70 billion by 2030; it is expected to grow at a CAGR of 14.9% from 2025 to 2030. The major factors driving the market growth of the Sports technology market include rapid advances in artificial intelligence (AI), data analytics, and the Internet of Things (IoT) that are reshaping athlete performance improvement, game strategy development, and fan experience. Increased adoption of wearable devices and intelligent fitness platforms is making it possible to track players' biometrics in real time, prevent injuries, and enhance performance.
In addition, the advent of smart stadiums, which come with AI-driven crowd management, digital tickets, and AR/VR-enabled fan experiences, is revolutionizing audience engagement with sporting events. The growth of esports and innovations in digital broadcasting is also driving market growth, opening up new streams of revenue for teams and sponsors. Growing investments by national sporting associations, leagues, and clubs in sport technology solutions to sustain competitive edge are also driving market growth. As increasing amounts of 5G connectivity and cloud-based analytics become embraced, the sports technology market is poised for strong growth in the near term.
The major players in the Sports technology market with a significant global presence are Apple Inc. (US), SAMSUNG (South Korea), Alphabet Inc. (US), Cisco Systems, Inc. (US), IBM (US), Telefonaktiebolaget LM Ericsson (Sweden), Catapult (Australia), Garmin Ltd. (US), Johnson Controls (Ireland), and Schneider Electric (France) etc. The market players have adopted various strategies, such as developing advanced products, partnerships, contracts, expansions, and acquisitions to strengthen their position in the Sports technology market. The organic and inorganic strategies have helped the market players expand globally by providing advanced Sports technology solutions.
Apple Inc. (US) designs, makes, and sells smartphones, tablets, personal computers, accessories, and wearables. Its products include iPhone, iPad, Tablets, airpods, smart watch, and accessories. Its software products are macOS and iOS operating systems, the Safari web browser, iTunes media player, and the iWork and iLife creativity and productivity suites. It has several segments through which it operates, such as iPhone, Mac, iPad, Wearables, Home and Accessories, and Services. The wearables home and accessories business segment provides items like smartwatches, wireless headphones, and spatial computers. Its line of smartwatches, fueled by the watches operating system, includes the Apple Watch Ultra 2, Apple Watch Series 10, and Apple Watch SE. Apple provides innovative sports technology in products like the Apple Watch, with sophisticated health and fitness monitoring, and services like Apple Fitness+, with guided workouts and tailored fitness guidance.
SAMSUNG is a global technology leader and is renowned for innovation across many domains. SAMSUNG is present in several segments including Device experience (DX), Device Solutions (DS), SDC, and Harman. The DX segment involves products such as digital TVs, refrigerators, smartphones, and communication systems. The DS segment deals with memory, foundry, and system large-scale integration (LSI) businesses. The SDC business segment manufactures display panel products, whereas the Harman business segment offers solutions in audio systems across different applications. Through its Harman segment, Samsung Electronics provides high-performance loudspeakers for tour, installation, and live sound applications. Products from companies such as JBL Professional provide mid-line array systems, portable PA systems, and studio monitors for use by live sound professionals and audio engineers.
Alphabet Inc. (US)
The parent company of Google after its creation in August 2015 is Alphabet Inc. Google is one of the worldwide technology leaders, and its key businesses are advertising, search, operating systems & platforms, and enterprise & hardware products. The search segment features a huge directory of websites and other internet information available via its search engine. Alphabet Inc. accounts for its revenues under three segments of operation: Google Services, Google Cloud, and Other Bets. The company is conglomerate in nature, and most of its revenues are derived from Google Services. All the businesses other than Google are combined in Other Bets. Google is involved in the provision of search and display advertisement services online, it also sells the Android operating system and consumer content through Google Play.
Cisco Systems, Inc. (US)
Cisco Systems, Inc. (Cisco) is a technology integration leader that has expertise in networking, security, collaboration, applications, and cloud. The company deals with various products and services and its smart stadium solutions mostly classify under the lot and networking category. Cisco expands the stadium fan experience and operational efficiency through its Connected Stadium Solution, to provide high-density connectivity, security video surveillance, staff-to-staff collaboration features, data analysis for fan analysis, and lot integration features for real-time device connection. Through these innovations, Cisco is transfoming classic stadiums into smart stadiums that adapt to today's audience needs. As of September 2024, Cisco employs approximately 100,000 people on six continents.
IBM (US)
IBM, a world technology leader, offers solutions in various segments like Software, Consulting, Infrastructure, and Financing. Its portfolio of products ranges from analytics, cloud, and cognitive technologies to commerce, IoT, industry solutions, systems, mobile, security, and social platforms. Under the IBM Cloud ecosystem, IBM delivers critical solutions in the smart stadiums market like IBM Watsons. IBM Storage, and IBM Maximo, to drive largest fan engagement, boost operational efficiency, and provide real-time energy and crowd management monitoring. IBM Cloud facilitates Al-based fan engagement solutions like mobile ticketing and personalized services to improve the fan experience. IBM also offers cutting-edge smart security systems, like Al-powered surveillance and predictive analytics to ensure stadium safety. IBM has around 282,000 employees as of 2025.
Telefonaktiebolaget LM Ericsson (Sweden)
Telefonaktiebolaget LM Ericsson (Ericsson) is a telecommunications & networking products and services provider of operational efficiency solutions for telecom operators and enterprises. The firm has operations in various segments, such as Networks, Cloud Software & Services, Enterprise, and Other. Under the Networks segment, Ericsson provides smart stadium solutions aimed at enhancing fan experiences and network performance in stadiums. Some of its key products include the Connected Stadium solution, delivering scalable capacity with smaller headend footprint, and cutting-edge 5G services, which enable low latency and high-speed connectivity for real-time use cases. Such solutions aid improved data use, keeping the fans connected and active throughout an event. Its clients are in 180 countries in North America, Europe, the Middle East & Africa, Latin America, and Asia Pacific. The firm has a presence in North America, Europe, Asia Pacific, the Middle East & Africa, and Latin America.
Market Ranking
The market ranking for key companies such as Apple Inc. (US), SAMSUNG (South Korea), Alphabet Inc. (US), Cisco Systems, Inc. (US), IBM (US), Telefonaktiebolaget LM Ericsson (Sweden) is based on several key determinants, which include market share, product portfolio, technological innovation, energy efficiency, sustainability initiatives, industry applications, and global presence. For instance, Apple Inc. is included in one of the star players as it offers iPhone, iPad, Tablets, airpods, smart watch, and accessories. The DX segment of SAMSUNG involves products such as digital TVs, refrigerators, smartphones, and communication systems. Cisco expands the stadium fan experience and operational efficiency through its Connected Stadium Solution, to provide high-density connectivity, security video surveillance, staff-to-staff collaboration features, data analysis for fan analysis, and lot integration features for real-time device connection. Under the IBM Cloud ecosystem, IBM delivers critical solutions in the smart stadiums market like IBM Watsons. IBM Storage, and IBM Maximo, to drive largest fan engagement, boost operational efficiency, and provide real-time energy and crowd management monitoring. Under the Networks segment, Ericsson provides smart stadium solutions aimed at enhancing fan experiences and network performance in stadiums. Some of its key products include the Connected Stadium solution, delivering scalable capacity with smaller headend footprint, and cutting-edge 5G services, which enable low latency and high-speed connectivity for real-time use cases. Companies are also ranked based on their technology offerings like wearables, smart stadium, services, sports analytics, sports cameras, stadium analytics, stadium robots, and smart equipment, as well as their customer base and partnerships, which include strategic alliances and service networks. A strong geographical presence, with manufacturing facilities and distribution networks, further enhances a company's market standing. Finally, competitive advantage through differentiation in technology, reliability, and customization solidifies a company's rank in the sports technology market.
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